Value proposition game
Playing to new growth opportunities discover
It's time to play with your products and services. Discover new value propositions that can help your business grow further. The Value Proposition Game is designed to help startups, product, and innovation teams discover new values, stakeholders, and propositions. It's fun, insightful, and could well lead to your next innovation. Discuss options
Flexible playing times
2 hours - 2 rounds of play
Half-day - 3-4 rounds of play
Day - all games
Guided, tailor-made play
Our gamemasters have extensive experience in innovation. We tailor the games to your needs.
How it works
2-36 players
Innovate together with your team to reach a shared understanding. If you want to go further, go together.
That sounds like music in the ears!
We asked our house band Proposition Hero & the AIs to sing a reggae song about the Value Proposition Game.
When the game play?
The value proposition game is designed to create alternative value streams (or value propositions) for your product and services. Play it to innovate strategically:
- Discover new customers to deliver your products to.
- Improve or add new values to your current products to make them more relevant.
- Discover new value propositions for business growth.
- When you want to make a pivot with your business.
This game is a great way to engage your team in the value proposition of your products and services. It gets the conversation going and gets the really creative ideas flowing.
Playful new growth opportunities discover
Check out our playbook below for discovering your...
- New values Play with different values and find out which values can change the success of your value proposition.
- Unique values (USPs) What are the differences between your proposal and the alternatives? Play with it to make your positioning unique.
- New audience Research new audiences to offer your proposition to. Who else might appreciate your offering?
- New markets Explore new markets. What other markets would benefit from your value proposition?
- New products What if you packaged your skills and values differently? Let's add something, sell parts or change the clichés.
Why we have the game have developed
When working with startups and innovation teams, we discovered that the focus of value is often limited to the immediate customer and that business models are not always based on the broader values a service or product brings. The current toolset does not invite exploring alternative visions or creating options. Exploring and discovering those alternatives means arriving at something new that might work better.
Using the value proposition game, dive into value. What is it? And for whom? And how can we create a more valuable business for our customers?
