About us
Heroes aren’t born, they’re made
Every hero has a story. Our story begins with a fascination for products, services and solutions that truly create value for companies where that value isn’t superbright yet. Too often you hold gold in your hands, but it goes unnoticed because your offer isn’t sharp enough.
Proposition Hero helps you make choices that provide direction. We bring focus to your strategy, clarity to your positioning, and cohesion across your organisation. So everyone understands what you stand for, and customers see why you are the only right choice.
Our mission
We believe real impact only comes from solving problems that truly matter. No empty sales talk, no nice-to-haves, but a supercharged market strategy with real value for your ideal customer. Many companies already have that superpower, but hide it behind features, good intentions, or a story nobody understands or feels.
That’s why Proposition Hero doesn’t work on random products or slick growth plans. We only work on solutions that genuinely help people and make the world better. Anything else, we don’t do. Period
Together, we find the ‘sweetspot’ where your true value lies. The result is a superbright compass:
- Unique and relevant for your ideal customer
- Providing clear choices for strategic sales, marketing and growth
- And concrete enough to start using immediately
Heroic? Absolutely. And above all: relevant and straight to the point.
6 questions every hero must answer to create a strong market strategy
Who we are
Proposition Hero is a Rotterdam-based agency that gets things done. We combine creative thinking, strategic experience, and a sharp sense of market dynamics. We work with courage, humor, and involvement, because focus can be fun. We don’t do vague visions or endless sessions, only concrete steps that make a difference. Always with your market and customers as starting point.
Our clients are as diverse as the topics we tackle: from tech companies and corporates to NGOs, start-ups, and social initiatives. From sustainability to AI, from healthcare to taxation. Wherever innovation is needed, we make your offer superbright and relevant.
Founder Vitas Kersbergen leads most projects, but rarely works alone. After all, true superhero power comes from collaboration. Depending on your challenge, we assemble a team with exactly the expertise needed, often complemented by other heroes from our network and people from your organisation.
We turn ideas into direction
and go from direction to results
