{"id":4086,"date":"2026-03-19T16:21:54","date_gmt":"2026-03-19T15:21:54","guid":{"rendered":"https:\/\/baselinkweb.nl\/hero\/?p=4086"},"modified":"2026-04-14T16:16:26","modified_gmt":"2026-04-14T14:16:26","slug":"what-is-a-proposition-or-value-proposition","status":"publish","type":"post","link":"https:\/\/propositionhero.com\/en\/kennisbank\/wat-is-een-propositie-of-waardepropositie\/","title":{"rendered":"What is a proposition or value proposition?"},"content":{"rendered":"<p>As the English say so beautifully: \u201cThe proof is in the eating of the pudding\u201d. In other words: it is not (only) about how beautiful the pudding looks or how well it is promoted (read: the marketing), ultimately the proof of a good pudding lies in the product itself, when you eat it! Of course, good marketing is essential for the growth of a product, because you don\u2019t eat a delicious pudding that doesn\u2019t look good or that you\u2019ve never heard of. But just as important is the foundation of what you sell: the value proposition of your product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your local bakery as an example<\/h2>\n\n\n\n<p>A proposition is in the narrowest sense of the word a proposal or an offer that you make to your customers. With this offer you solve a problem of your customer. Think of the baker around the corner. The baker offers you the advantage of baked bread. In other words, you do not have to bake your own bread, it has already been done for you. If you look a step further, the value proposition becomes even clearer. You can also buy bread in the supermarket. Your baker around the corner therefore offers something extra in addition to the baked bread:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>it is freshly baked;<\/li>\n\n\n\n<li>available in different flavors that are not for sale elsewhere;<\/li>\n\n\n\n<li>in addition to the bread, the baker also bakes delicious cakes, pies and puddings\u2026 mmm;<\/li>\n\n\n\n<li>there is a nice interaction in the bakery;<\/li>\n\n\n\n<li>there is a home delivery service for the weekend.<\/li>\n<\/ul>\n\n\n\n<p>The proposition of this baker contains all kinds of advantages that make a certain customer group prefer to go to this baker around the corner than to a supermarket. A good proposition is therefore the foundation of your company and the basis for growth, success or the lack thereof.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The definition of a proposition as I often use it is<\/h3>\n\n\n\n<p class=\"klein ita\">\u201cA value proposition is a combination of benefits that purchasing your product or service offers for a specific target group.\u201d<\/p>\n\n\n\n<p>\u2013 Proposition Hero<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2 parts of a value proposition<\/h2>\n\n\n\n<p>A value proposition consists of two parts: a product and a customer part. In order for a product to be valuable to a customer, these two parts must fit together like puzzle pieces.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product proposition: the product offers a combination of benefits and\/or solutions to a problem.<\/li>\n\n\n\n<li>Customer needs: the customer has a problem or a challenge that he\/she wants to have solved.<\/li>\n<\/ul>\n\n\n\n<p>Back to the example of the baker around the corner. For students who have to survive on a smaller budget and who prefer to spend their money on a night out, the supermarket\u2019s proposition with slightly cheaper bread is more attractive than the baker\u2019s with more expensive bread. On the other hand, the baker\u2019s proposition appeals to young dual-income couples. In the weekend, for a little extra money, they opt for the feeling of luxury with the delivery service. What is a brilliant proposition for one target group is therefore a bad one for another. The challenge is therefore to offer the right benefits to the intended target group, so that they choose your product or service. When you have found the right proposition(s), you will notice that sales and marketing will be a lot easier. After all, you are swimming with the flow by offering a good solution to an existing problem for a suitable target group. In short, the pudding not only looks delicious, it is too!<\/p>","protected":false},"excerpt":{"rendered":"<p>USPs, distinctiveness, slogans such as \u2018We are unique\u2019, \u2018Not just any bank\u2019 and \u2018Renewed formula\u2026\u2019. These are all slogans and terms to show that your company and your service provision are different from all those other products and services offered by the competition.<\/p>","protected":false},"author":2,"featured_media":4087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[15,14],"class_list":["post-4086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-herpositionering","tag-propositie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wat is een waardepropositie? - Proposition Hero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propositionhero.com\/en\/knowhow\/what-is-a-proposition-or-value-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is een waardepropositie? 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