Customer value revolves around the benefits your customer experiences when using your product or service, weighed against the costs, effort, or risks involved. Therefore, customer value isn't a fixed concept, but something the customer experiences..<\/em> Since every target group is different, the customer value for the same product can vary considerably from one target group to another. Our definition:<\/p>\n\n\n\n \u201cThe added value your product or service offers, from the customer's perspective.\u201d<\/em><\/p>\n\n\n\n Let's look at some examples of customer values your product or service can offer to business customers:<\/strong><\/p>\n\n\n\n In our other blogs, we delve deeper into research conducted on customer values for B2C and B2B companies. Read the blog about B2B customer values and B2C customer values.<\/p>\n\n\n\n Your customer, based on their perception of the world, weighs the added value your product offers against the costs. They also compare your solution with alternatives. Total customer value is the sum of the functional, emotional, and social benefits minus the functional, emotional, and social disadvantages your product or service offers. If that customer value is positive, and more positive than your competitors', then you're the one to choose.<\/strong><\/p>\n\n\n\n Companies that understand their customers and the unique customer values they offer are more successful. They can make better choices about their offering, positioning, marketing, and sales. Customer value forms the building blocks of a successful proposition. And therefore, it's also the foundation of a scalable growth strategy.<\/p>\n\n\n\n So if you know:<\/p>\n\n\n\n \u2026then you can build your product, marketing, and innovation much more effectively. Not based on gut feeling, but on customer insight.<\/p>\n\n\n\n Whether you're a startup or an established B2B company: customer value helps you make choices. It shows you where you differentiate yourself and where you can improve to stay relevant.<\/p>\n\n\n\n Want to grow, innovate, or refine your proposition? Then start with the customer you have in mind. Customer value is simple: it's what your customer perceives as valuable. That's the compass you'll use to build your market strategy.<\/p>","protected":false},"excerpt":{"rendered":" What is customer value? And why should you define it as clearly as possible if you want to grow as a company? Drawing on our years of experience, we'll tell you more about the meaning of customer value and why we believe it's the starting point for a successful growth strategy.<\/p>","protected":false},"author":2,"featured_media":4077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[15,14],"class_list":["post-4076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-herpositionering","tag-propositie"],"yoast_head":"\nExamples of customer value<\/h2>\n\n\n\n
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Why is customer value so important for growth?<\/h2>\n\n\n\n
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Customer value as a compass for your proposition<\/h2>\n\n\n\n