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This interactive course will equip you with a curious mindset, along with the tools and skills to create compelling value propositions. By the end, you’ll not only be able to design precise and impactful propositions but also explore and adapt them to uncover new opportunities for business growth.
Please note that you need working knowledge of Design Thinking tools and methodologies before taking this course. If you are unsure about your experience, contact us to find out if this course is the right fit for you.
If your desired session is sold out, you can always mail us at [email protected] to inquire about the possibilities!
Understanding the key elements of a value proposition is a great starting point, but the real challenge lies in discovering what truly sets yours apart. In this course, you’ll learn by doing, practicing fundamental tools to uncover unique and powerful value propositions, including customer research, personas, user stories, customer insights, relative value mapping, and the Value Proposition Game.
You’ll work collaboratively in small teams, learning from participants with diverse industry backgrounds, while our experienced facilitators guide you through the value proposition process. They’ll also teach you to use empathy in envisioning future value for your end-users.
€ 1495,00
Bring your own Value Proposition - 30 min.
English
€ 1595,00
2 days, 8 hours a day, online group session post-training
In person
Learn how to listen to the market and your end-users, uncover valuable insights, explore multiple value propositions,
and identify the one that will truly delight your customers.
Meet the Team
Energizers
Introducing Value Propositions
Keynote & Cases
Customer Research
Personas
User Story
Customer Insights
Defining solutions to the problem
Features, benefits and values.
Value Proposition Theater
Creating alternatives and discovering new values
Exploring other target groups
Creating a strong relative value and positioning
Adapting to the changing world
How to test and select the best value proposition
Value proposition pitch
Reflection & application to own cases
Vitas specializes in helping corporate teams, startups, and entrepreneurs by crafting impactful value propositions. His approach ensures solutions that address pressing challenges while driving organizational growth and long-term success.
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
I am Vitas Kersbergen, owner of Proposition Hero. I would like to get to know you and your organization personally. I am super curious what you are working on, maybe we can help. Will we speak soon?
