Course Value Proposition

Discovering powerful value propositions for business growth

This interactive course on value propositions will equip you with a curious mindset, along with the tools and skills to create compelling value propositions. By the end, you’ll not only be able to design precise and impactful propositions but also explore and adapt them to uncover new opportunities for business growth.

Who is this training for?

This training value proposition is tailored for product owners, innovators, marketeers, entrepeneurs and start-up founders wanting to learn how to discover and iterate unique value propositions for customers. You will learn to select and adapt the unique values and positioning of your products and services to generate growth.

Training waardepropositie van Proposition Hero

About this course

Understanding the key elements of a value proposition is a great starting point, but the real challenge lies in discovering what truly sets yours apart. In this training value proposition, you’ll learn by doing, practicing fundamental tools to uncover unique and powerful value propositions, including customer research, personas, user stories, customer insights, relative value mapping, and the Value Proposition Game.

You’ll work collaboratively in small teams, learning from participants with diverse industry backgrounds, while our experienced facilitators guide you through the value proposition process. They’ll also teach you to use empathy in envisioning future value for your end-users.

Early Bird Price

€ 1495,00

Homework

Bring your own Value Proposition - 30 min.

Language

English

Standard price

€ 1595,00

Involvement

2 days, 8 hours a day, online group session post-training

Course location

In person @DesignThinkers Academy, Nieuwe Leliestraat 13, Amsterdam

What you'll learn

During the course Value Proposition you will learn how to listen to the market and your end-users, uncover valuable insights, explore multiple value propositions, and identify the one that will truly delight your customers. Learn to select and adapt the unique values and positioning of your products and services to generate growth.

Welcome

  • Meet the Team
  • Energizers
  • Introducing Value Propositions
  • Keynote & Cases

Loving the problem

  • Customer Research
  • Personas
  • User Story
  • Customer Insights

Creating a solution

  • Defining solutions to the problem
  • Features, benefits and values
  • Value Proposition Theater

Alternative value propositions

  • Creating alternatives and discovering new values
  • Exploring other target groups
  • Creating a strong relative value and positioning
  • Adapting to the changing world

Powerful value propositions

  • How to test and select the best value proposition
  • Value proposition pitch
  • Reflection & application to own cases

Meet your coaches

Vitas Kersbergen

Owner Proposition Hero, Proposition expert & Start-up Mentor

Vitas specializes in helping corporate teams, startups, and entrepreneurs by crafting impactful value propositions. His approach ensures solutions that address pressing challenges while driving organizational growth and long-term success.

Jeroen is trainer van de waardepropositie training bij Proposition Hero

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.

Sign up to learn about value propositions!

A working knowledge of Design Thinking tools and methodologies before taking this course is . If you are unsure about your experience, contact us to find out if this course is the right fit for you.

If your desired session is sold out, you can always mail us at [email protected] to inquire about the possibilities!

16 & 17 June 2025

Amsterdam

Incompany

Tailor-made coaching around your challenge

Not sure yet? Let's talk!

I am Vitas Kersbergen, owner of Proposition Hero. Not sure if this value proposition training is for you? Tell us about your doubts and challenges so we can tell you if it fits or not.