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A great value proposition is the foundation of a successful product or service. Remaining relevant in this dynamic world is now, more than ever, a challenge. New technologies, competitors and changing customer needs make it essential to be clear about what value you offer to whom. This does not only apply to commercial companies, but is even essential for governments and NGOs. Using proven methods like Design Thinking and Lean Startup, Proposition Hero wil guide you to research, understand and translate customer needs into value propositions that are distinctive, valuable and profitable.
Depending on where you are with your value proposition (totally new or already well on your way) we will design a bespoke process. We aim to answers the following questions: What value do you offer? To whom do you offer value, how and when? As well as how does that value compare to other propositions on the market?
We start-off by creating shared knowledge using the Proposition Scan. We will be looking at the ambitions of your organization, product (ideas), markets and customers. In a creative session with your team we will create a shared action plan for sparking a new value proposition. We can now start searching for a valuable proposition. We usually discover propositions in 4 phases; understand, create, test and launch. There are different types of short sprints for each phase that we use to achieve a successful value proposition design. You will end up with a value proposition that is distinctive, valuable and profitable.
I would like to get to know you and your organization personally. Tell me about your innovation challenge to discover your next steps and what we can do for you. Let's talk!
