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You have an existing product or service that you want to introduce to a new audience or market. But which market or audience is the most interesting one? And what will it mean for your value propositions? Essential questions for companies, governments and NGO’s alike who would like to expand to new audiences and markets. Proposition Hero uses the proven tools of lean startup and design thinking in combination with our hands-on experience to guide you and your team to reach new audiences or markets.
Looking for new markets or audiences for your products and services can be a great way to strategically grow your impact. Maybe the market you started in, is becoming less attractive due to new laws, competitors or technologies. Or you have been so successful that the market is saturated and you would like to expand to other markets for growth. A different market or audience often means your value propositions will have to change as well. But which markets or audiences are most attractive? And what needs to be changed before it can be a success? Proposition Hero will help you and your team explore different markets and audiences, select interesting ones and adapt the value propositions. Setting you up for more impact.
Share your challenges and discover where we see the opportunities.
Our starting point is a scan of your current value propositions, organization and ambitions. Based on this we design our approach.
Understanding the current value proposition, audience and market is key to finding new ones.
We will explore multiple alternative markets and audiences, select and create new value propositions.
Testing the new propositions in a quick and cheap way helps us validate that we are indeed creating value for these new markets or audiences.
Only when the new value proposition is validated, is it time to launch. Exciting times!
I'm Vitas Kersbergen, Proposition Hero. As a Design Thinker I combine deep knowledge of Design Thinking principles with a passion for innovation and handson startup and corporate experience, helping organizations unlock their potential and achieve breakthrough results. I would love to hear more about your Design Thinking challenges.
