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You have an existing product or service proposition, but you feel that it needs some work. Do I still offer enough value te be relevant? Who exactly is my target audience? And how does my proposition compare to the competition or alternatives? These questions are relevant for commercial companies, governments and NGO’s alike. Proposition Hero will help you and your team sharpen your existing value proposition, so that your product or service stays relevant and successful.
The arrival of new technologies, alternatives, competitors and changing customer needs, impact your value proposition. Over time it becomes less relevant, fuzzy or even outdated. Dropping sales, negative feedback or potential customers preferring alternatives are strong signals that it is time to update your value proposition. On top of that a sharp value proposition also makes marketing and sales a lot easier. So it is essential to keep monitoring and sharpening your product and service propositions regularly, just like you update your phone. But how do you improve your value proposition? And who within your organization has the knowledge and experience? Proposition Hero is here to guide you and your team through the process of sharpening your value proposition.
Share your challenges and discover how we can help improve your value proposition.
Our starting point is a scan of your value proposition(s), organization and ambitions. Based on this we design our approach.
Understanding the customer, their needs and frustrations as well as the alternatives they have is key.
Using customer insights, experience and creativity, we will explore multiple improvements to the current value proposition.
Testing the new propositions in a quick and cheap way helps us validate that we are indeed creating value in the real world.
Only when the new value proposition is validated, is it time to launch. Exciting times!
I'm Vitas Kersbergen, Proposition Hero. I love working on value propositions! Using my extensive innovation and startup experience, I can help you discover new customer insights and translate them into products and services that have an impact. Let's meet to see what we can do for you.
