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You have a great idea for a new product or service, it makes your juices flow. But how do you reduce the risk of investing your precious time and money into building something that nobody wants? Essential questions for companies, governments and NGO’s alike in a time of great innovation. Proposition Hero uses the proven tools of lean startup and design thinking in combination with our hands-on experience to guide you and your team through the chaotic process of creating a new product or service.
The development of a new product or service often starts with an insight. You might see an opportunity in the market, want to apply a new technology or discovered an unsolved problem that urgently needs solving. By developing this idea into a product of service, it might give your organisation a competitive advantage and an opportunity to grow. But how do you start? How do you develop a product or services that is desirable for your target audience? And feasible to realise as well as financially viable for your company? Proposition Hero will help you and your team understand, create and test new value proposition to reduce the risk of failure, keep development costs low. When a value proposition has proven itself in real life, it is time to invest and launch your product or service.
Let's talk and discover how we might help you realise it.
Our starting point is a scan of your initial idea, organization and ambitions. Based on this we design our approach.
Understanding who the customer is, their needs and frustrations as well as the alternatives they have is key.
Using customer insights, experience and creativity, we will explore and create value propositions.
Testing the new propositions in a quick and cheap way helps us validate that we are indeed creating value in the real world.
Only when the new value proposition is validated, is it time to launch. Exciting times!
I'm Vitas Kersbergen, Proposition Hero. I love working on new product and service propositions! Using my extensive innovation and startup experience, I can help you discover new customer insights and translate them into products and services that have an impact. Let's meet to see what we can do for you.
