The Rotterdam boyhood dreams of Vitas Kersbergen
Vitas Kersbergen is the founder of Proposition Hero. Saskia from Rotterdamse Jongensdromen interviewed him about his dreams.
Should you renew your value proposition?
5 questions every entrepreneur should ask themself!
What is a proposition or value proposition?
Is your pudding really as good as your marketing makes it out to be? A good proposition is the foundation of your company and the basis for growth, success or the lack thereof.
Design thinking: 5 steps to tackle complex problems
How do you tackle complex problems, find new solutions and really innovate? Design Thinking is a user-centered innovation method that helps you forward.
3 essential parts of a good proposition
Is a product without a function a bad proposition? Not necessarily! Who buys a product that can’t do anything functionally? Nobody, right? Well, me anyway. Last week I bought ‘The Useless Box’, a brilliantly useless box that does almost nothing. Then again, I must say: this is a great value proposition! I had […]
