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All successful products and services have a unique value proposition. Learn to work with the most essential tools and frameworks to develop powerful propositions yourself.
A value proposition: It is the foundation of successful products and services. The success of companies such as Apple, IKEA, Netflix and AirBnB lies in a strong customer-oriented value proposition that moves with the times and the wishes of the customer. But how do you develop a strong and distinctive value proposition? Which customer value is most appreciated by your target group? And what makes you unique compared to the competition?
In this interactive 2-day training course on developing a value proposition, you will learn to create and develop convincing value propositions. You will learn by doing and apply the most important tools and frameworks during this training using examples and your own case.
Understanding the key elements of a value proposition is a good place to start, but the real challenge lies in discovering what makes yours unique. In this value proposition training, you will learn by doing, practicing the basic skills to discover a unique and powerful value proposition. You will work to use customer research, target groups, customer insights, customer values, competition research, positioning and play the Value Proposition Game. After completing this training, you will be able to:
…who want to guide their teams in developing and discovering strong value propositions in their daily work.
…who want to learn to develop and improve strong value propositions in their daily work.
…who want to learn how to develop impactful value propositions that drive new growth.
…who want to generate growth with unique values and positioning of company, products and services.
Learn how to listen to the market and your end users. How to discover valuable insights, explore multiple value propositions and identify a value proposition that is unique and truly delights your customers.
Morning
Fully catered lunch on location
Afternoon
Morning
Fully catered lunch on location
Afternoon
You will receive an NRTO-certified certificate from DesignThinkers Academy.
In person, on location at DesignThinkers in Amsterdam.
Standard in English
(Dutch on request)
Bring your own value proposition (30 min)
2x 8 hours live on location. Online reflection afterwards.
€ 1595,00
Our trainers are firmly rooted in their field: Developing Value Propositions, Design Thinking and Innovation. In addition to providing training, they work for various clients on developing value propositions and innovation. This way, you will not only hear the latest theory, but you will actually learn from practical experiences, tips and tools.
Vitas has been coaching ambitious entrepreneurs and teams for years to develop and market strong and unique value propositions. Products and services that really add value and ensure real growth. He has been providing professional training at leading educational institutions such as DesignThinkers Academy for years.
Jeroen is Partner & Senior Facilitator at DesignThinkers Academy. He is the driving force when it comes to facilitating teams, designing creative processes and brainstorming sessions. He holds an MA in Dutch Theatre, Film & Communication.
I am Vitas Kersbergen, owner of Proposition Hero. Not sure if this value proposition training is for you? Tell us about your doubts and challenges so we can tell you if it fits or not.
Below are answers to the most frequently asked questions
Are you unsure whether this training is suitable for your level? Contact us and we will discover together whether it suits you.
This training can only be followed physically on location. Remote participation in this training is not possible.
After the training it is always possible to engage both DesignThinkers and Proposition Hero for your own project. Contact us to discuss any value proposition projects.
