🕹️ Value Proposition Game

Play to discover new growth opportunities

It is time to play around with your products & services.

Discover new value propositions that can help your business grow further. The Value Proposition Game is designed to help startups, product and innovation teams play around with possible new values, stakeholders and propositions.


It is fun, insightful and might well spark your next innovation.

Flexible playtimes

2-hours - 2 plays

Halfday - 3-4 plays

Day game - full playbook

Tailored, guided game

Our gamemasters have extensive innovation experience. We will tailor the gameplay to your needs.

2-36 players

Innovate together with your team to get shared understanding. If you want to go further, go together.

It's music to our ears

We asked our house band to sing a reggae song about the Value Proposition Game. Here it is!

When to play the game?

The value proposition game is designed to create alternative value streams (or value propositions) for your product and services. Play it when you would like to:

  • Discover new customers to deliver your products to.
  • Improve or add new values to your current products to make them more relevant.
  • Discover new value propositions for business growth.
  • When you want to pivot (change) your business.

 

This game is a great way to engage your team with the value proposition of your products and service. It gets the conversation going and the creative juices flowing.

Playful discovery of new growth opportunities

New values

Play around with different value and discover which values could change the success of your value proposition.

Unique values (USPs)

What are the value gaps between your proposition and the alternatives? Play around to make yours unique.

New audiences

Explore new audiences to offer your proposition to. Who else might value what you offer?

New markets

Discover new markets. What other markets would benefit from your value proposition?

New products

What if there are different things of value to offer? Let's add something, sell parts or change the clichés.

Why we developed the game?

When working with startups and innovation teams we found that the focus of value if often limited to the direct customer, and that business models are not always based on broader values a service or product brings. The current toolset does not invite exploring alternative views or creating options. Exploring and discovering those alternatives means that we can arrive at something new, that might work better.

Using the value proposition game, you will dive into value. What is it? And to whom? And how can we create a more valuable business for our customers?

I am Vitas Kersbergen, Sr. Proposition Hero and owner of Proposition Hero.

If you have any questions or doubts about playing the value proposition game, just let us know. We love to know what your challenges are and see how we can tailor an approach for you. Let's talk!